Social Media Management with AI Automation

The Social Media Management with AI Automation Certificate is a structured nine-month academic program designed to provide foundational knowledge and analytical skills in digital communication, media strategy, and the integration of AI tools for automation and optimization. Instruction is faculty-led, with assessments that measure academic learning outcomes tied to theoretical and applied concepts.

Class information:
Certificate in Social Media Management with AI & Automation
(CIP Code 52.0701)
Class  day / time: Thursdays 8:30am to 5:30pm
Number of months to complete the program: 9
Job Placement Assistance: Yes
Total Credits to complete program: 36
Price per Credit: $250.00
Total Price for this Program: $9000.00
* F-1 eligibility for this program is determined through SEVP approval and institutional I-17 listing; please contact admissions for current status and requirements.

SMM Start Date – January 5 through March 27, 2026 Apply Now
SMM Start Date – April 6 through June 26, 2026 Apply Now
SMM Start Date – July 6 through September 25, 2026 Apply Now
SMM Start Date – October 5 through December 24 2026 Apply Now

*Course offered in San Diego Location Only

The Social Media Management program will prepare you from day one to be a valued asset to any company. Gain expertise in various aspects of social media marketing, such as social media analytics, advertising, content creation, and more.

Upon successful completion of this program, students will be able to:

  • Analyze principles of social media communication and digital engagement strategies.

  • Apply theoretical frameworks to the evaluation of content performance metrics.

  • Integrate AI tools meaningfully to support strategic planning and automation tasks.

  • Demonstrate critical understanding of ethical, cultural, and organizational factors in digital media management.

Student progress is evaluated through written assignments, case study analyses, academic projects, supervised presentations, and comprehensive capstone assessments aligned with stated learning outcomes.

Upon completion of the academic program, students will have a foundational knowledge base relevant to roles in digital media, content strategy, analytics, and communications. Career exploration guidance is available through academic advising services.

Each session is 3 months

Session 1 (12 Credits) / Tuesdays
  • SMM101: Intro to Social Media Management & Digital Presence – 3 credits
    Understand the core platforms (Instagram, TikTok, LinkedIn, YouTube, X), brand
    positioning, and strategy. 
  • SMM102: Content Creation & Visual Storytelling for social media – 3 credits
    Canva, CapCut, and modern mobile content techniques.
  • SMM103: AI Tools for Social Media Planning & Automation – 3 credits
    Learn how to use ChatGPT, Notion AI, OpusClip, and scheduling tools like Metricool and
    Buffer.
  • SMM104: Writing for Social: Hooks, Captions & Conversions – 3 credits
    Psychology of engagement, copywriting frameworks, and virality.
    Books: (Online)

Materials that will be used in Session 1
– Contagious: How to Build Word of Mouth in the Digital Age – Jonah Berger
– Building a StoryBrand – Donald Miller
– Hooked: How to Build Habit– Forming Products – Nir Eyal
Articles / Reports:
– Hootsuite’s Social Media Trends Report (Annual)
 Sprout Social Index Reports
– Pew Research: Social Media Use by Platform and Demographics
– Tools (used in practice):
–  Canva: Graphic design for non-designers
–  CapCut: Video editing for short-form content
– Metricool / Buffer: Scheduling & analytics
– ChatGPT, Notion AI, OpusClip, Lumen5: AI for content planning
 
  • SMM201: Social Media Analytics & Reporting with AI Dashboards – 3 credits
    Understand metrics, KPIs, and build reporting systems with Looker Studio or Airtable.
  • SMM202: Paid Media: Meta Ads, TikTok Ads & UGC Campaigns – 3 credits
    Hands-on campaign building and UGC strategy.
  •  SMM203: AI-Powered Email & Funnel Strategy for Creators and Brands – 3 credits
    Combine email, lead magnets, and DMs using automation platforms (MailerLite,
    Manychat).
  • SMM204: Building a Personal Brand as a Social Media Manager – 3 credits
    How to position yourself online, network, and attract high-ticket clients.
    Books:
    – This is Marketing: Seth Godin
    – Made to Stick: Chip Heath & Dan Heath
    –  Invisible Influence: Jonah Berger
    Articles / Reports:
    –  Meta Blueprint Certifications & Ads Library
    –  TikTok for Business: Creative Center & Case Studies
    –  Influencer Marketing Hub: Creator Economy Reports
    –  Neil Patel Blog: Advanced Digital Marketing Guides
    Tools:
    –  ManyChat, MailerLite, Zapier: Automation and lead generation
    – Looker Studio (Google): Dashboard reporting
    –  Airtable: Social media CRM and campaign tracking
    –  Pallyy, Later, Planoly: Scheduling and visual planners
  • SMM301: Client Acquisition & Social Media Proposal Writing – 3 credits
    Cold outreach, discovery calls, and value-based pricing strategies.
  • SMM302: Agency Systems: Onboarding, SOPs & Client Dashboards with Notion – 3 credits Automate your backend and scale with templates and workflows.
  • SMM303: Scaling your social media career: Freelance, Agency, or In-House – 3 credits Explore career pathways and build a portfolio to match your goals.
  • SMM304 Capstone: Launch your freelance Social Media Business – 3 credits
    Complete a portfolio, run a campaign, or sign your first client as your final project.

Materials used for this session: 

Books:
– The Freelance Manifesto: Joey Korenman
–  Company of One: Paul Jarvis
–  The Art of Client Service: Robert Solomon
–  $100M Offers: Alex Hormozi
Articles / Reports:
–  Notion Blog: SOPs and Agency Systems
–  Indie Hackers & Freelancers Union: Guides on pricing, contracts, onboarding
–  Harvard Business Review: Freelancing in the Age of AI
Tools:
– Notion, Trello: SOPs, project & client dashboards
–  Stripe, HoneyBook, Bonsai: Client billing, contracts & proposals
– Loom: Video onboarding and feedback
–  Google Workspace: Client communication hub

– Career paths & Job opportunities after the program:
– Freelance Social Media Manager
 Content Creator & Strategist
– Digital Marketing Assistant
– AI Content Automation Specialist

– UGC Creator & Brand Partner
– Community Manager
– In-House Social Media Coordinator
– Virtual Assistant (Social Media Focus)
– Personal Brand Manager for CEOs / Influencers
– Paid Media Assistant (Meta/TikTok/YouTube Ads)

Certificate in Entrepreneurship Starting May 5th, 2026 

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