Social Media Management with AI Automation
Class information:
Certificate in Social Media Management with AI & Automation
(CIP Code 52.0701)
Class day / time: Thursdays 8:30am to 5:30pm
Number of months to complete the program: 9
Job Placement Assistance: Yes
Total Credits to complete program: 36
Price per Credit: $250.00
Total Price for this Program: $9000.00
SMM Start Date – January 5 through March 27, 2026 Apply Now
SMM Start Date – April 6 through June 26, 2026 Apply Now
SMM Start Date – July 6 through September 25, 2026 Apply Now
SMM Start Date – October 5 through December 24 2026 Apply Now
*Course offered in San Diego Location Only
The Social Media Management program will prepare you from day one to be a valued asset to any company. Gain expertise in various aspects of social media marketing, such as social media analytics, advertising, content creation, and more.
Upon completion of this program., you’ll be able to:
- Strategically develop social media marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope
- Prove the ROI of social media campaigns and marketing initiatives
- Apply marketing principles, strategies and tactics in real life situations
- Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends
- Maneuver current tools, platforms and data sources to optimize research, reach, revenues, referrals, and retention
- Create relevant and engaging content in the form of copy, pictures, and videos
- Apply personal branding principles exemplified by established field professionals
You’ll also leave here with the skills to communicate effectively, articulate your career preparation confidently, and collaborate with others meaningfully.
Each session is 3 months
Session 1 (12 Credits) / Tuesdays
- SMM101: Intro to Social Media Management & Digital Presence – 3 credits
Understand the core platforms (Instagram, TikTok, LinkedIn, YouTube, X), brand
positioning, and strategy. - SMM102: Content Creation & Visual Storytelling for social media – 3 credits
Canva, CapCut, and modern mobile content techniques. - SMM103: AI Tools for Social Media Planning & Automation – 3 credits
Learn how to use ChatGPT, Notion AI, OpusClip, and scheduling tools like Metricool and
Buffer. - SMM104: Writing for Social: Hooks, Captions & Conversions – 3 credits
Psychology of engagement, copywriting frameworks, and virality.
Books: (Online)
– Contagious: How to Build Word of Mouth in the Digital Age – Jonah Berger
– Building a StoryBrand – Donald Miller
– Hooked: How to Build Habit– Forming Products – Nir Eyal
Articles / Reports:
– Hootsuite’s Social Media Trends Report (Annual)
Sprout Social Index Reports
– Pew Research: Social Media Use by Platform and Demographics
– Tools (used in practice):
– Canva: Graphic design for non-designers
– CapCut: Video editing for short-form content
– Metricool / Buffer: Scheduling & analytics
– ChatGPT, Notion AI, OpusClip, Lumen5: AI for content planning
Session 2 (12 Credits) / Wednesdays
- SMM201: Social Media Analytics & Reporting with AI Dashboards – 3 credits
Understand metrics, KPIs, and build reporting systems with Looker Studio or Airtable. - SMM202: Paid Media: Meta Ads, TikTok Ads & UGC Campaigns – 3 credits
Hands-on campaign building and UGC strategy. - SMM203: AI-Powered Email & Funnel Strategy for Creators and Brands – 3 credits
Combine email, lead magnets, and DMs using automation platforms (MailerLite,
Manychat). - SMM204: Building a Personal Brand as a Social Media Manager – 3 credits
How to position yourself online, network, and attract high-ticket clients.
Books:
– This is Marketing: Seth Godin
– Made to Stick: Chip Heath & Dan Heath
– Invisible Influence: Jonah Berger
Articles / Reports:
– Meta Blueprint Certifications & Ads Library
– TikTok for Business: Creative Center & Case Studies
– Influencer Marketing Hub: Creator Economy Reports
– Neil Patel Blog: Advanced Digital Marketing Guides
Tools:
– ManyChat, MailerLite, Zapier: Automation and lead generation
– Looker Studio (Google): Dashboard reporting
– Airtable: Social media CRM and campaign tracking
– Pallyy, Later, Planoly: Scheduling and visual planners
Session 3 (12 Credits) / Thursdays
- SMM301: Client Acquisition & Social Media Proposal Writing – 3 credits
Cold outreach, discovery calls, and value-based pricing strategies. - SMM302: Agency Systems: Onboarding, SOPs & Client Dashboards with Notion – 3 credits Automate your backend and scale with templates and workflows.
- SMM303: Scaling your social media career: Freelance, Agency, or In-House – 3 credits Explore career pathways and build a portfolio to match your goals.
- SMM304 Capstone: Launch your freelance Social Media Business – 3 credits
Complete a portfolio, run a campaign, or sign your first client as your final project.
Materials used for this session:
Books:
– The Freelance Manifesto: Joey Korenman
– Company of One: Paul Jarvis
– The Art of Client Service: Robert Solomon
– $100M Offers: Alex Hormozi
Articles / Reports:
– Notion Blog: SOPs and Agency Systems
– Indie Hackers & Freelancers Union: Guides on pricing, contracts, onboarding
– Harvard Business Review: Freelancing in the Age of AI
Tools:
– Notion, Trello: SOPs, project & client dashboards
– Stripe, HoneyBook, Bonsai: Client billing, contracts & proposals
– Loom: Video onboarding and feedback
– Google Workspace: Client communication hub
– Career paths & Job opportunities after the program:
– Freelance Social Media Manager
Content Creator & Strategist
– Digital Marketing Assistant
– AI Content Automation Specialist
– UGC Creator & Brand Partner
– Community Manager
– In-House Social Media Coordinator
– Virtual Assistant (Social Media Focus)
– Personal Brand Manager for CEOs / Influencers
– Paid Media Assistant (Meta/TikTok/YouTube Ads)