Social Media Management with AI & Automation

Program OverviewSchedule a time with INXThis program provides a structured academic study of social media management, digital marketing strategy, and emerging technologies in online communication. Instruction focuses on the analysis of platform dynamics, consumer behavior, and data-driven decision-making in digital environments.

Students engage in faculty-led coursework and supervised academic exercises designed to develop analytical, strategic, and communication competencies relevant to modern digital marketing contexts.*This program is a structured academic course of study. All instructional activities consist of faculty-led lectures and supervised academic exercises. The program does not include employment, internships, or practical training as part of the curriculum.

All programs are delivered in a full-time format consisting of a minimum of 36 instructional hours per week across multiple scheduled instructional days.

INX Academy’s programs are designed as academic courses of study and are not intended to provide vocational training or certification preparation as a primary objective.Digital platforms, tools, and artificial intelligence applications are introduced within an academic framework to support analysis of industry practices and strategic decision-making. Platform references are used for instructional context only and do not constitute vocational or technical skills training.Academic Policy & Instructional FrameworkInstructional Format:

• 36 instructional hours per week
• Combination of faculty-led lectures and supervised academic exercises
• Delivered across multiple scheduled instructional days in a full-time format
• 36 weeks / 9 months
• 1,296 hours
• 864 theory / 432 lab
• 36 hours per week
• 100% in-residence
• 20:1 lecture
• 15:1 lab
• Max 20 cohort

Upon completion, students will be able to:

• Analyze social media platforms and digital communication ecosystems
• Evaluate marketing strategies across digital channels
• Interpret data and performance metrics for decision-making
• Develop strategic content frameworks based on audience analysis
• Assess the role of emerging technologies, including AI, in digital marketing

The program is delivered in a full-time format with a minimum of 36 instructional hours per week, including lecture and supervised instructional activities.

Class information:Certificate in Social Media Management with AI & Automation(CIP Code 52.0701)Instructional Format: Full-TimeNumber of months to complete the program: 9Career guidance services available: YesTotal Credits to complete program: 36Price per Credit: $250.00Total Price for this Program: $9000.00

INX Academy offers competitive tuition rates and numerous financial assistance options:

Available Aid Programs:

• Department of Rehabilitation (DOR)
• Interest-Free Payment Plans

* F-1 eligibility for this program is determined through SEVP approval and institutional I-17 listing; please contact admissions for current status and requirements.

SMM Start Date – October 5 through December 24 2026 Apply Now

*Course offered in San Diego Location OnlyNot currently offered and not included in the current CSAAVE approval application.*

The Social Media Management program provides foundational knowledge applicable to digital marketing and communication environments. Gain expertise in various aspects of social media marketing, such as social media analytics, advertising, content creation, and more.

Upon successful completion of this program, students will be able to:

• Analyze principles of social media communication and digital engagement strategies.
• Apply theoretical frameworks to the evaluation of content performance metrics.
• Integrate AI tools meaningfully to support strategic planning and automation tasks.
• Demonstrate critical understanding of ethical, cultural, and organizational factors in digital media management.

Student progress is evaluated through written assignments, case study analyses, academic projects, supervised presentations, and comprehensive capstone assessments aligned with stated learning outcomes.

Upon completion of the academic program, students will have a foundational knowledge base relevant to roles in digital media, content strategy, analytics, and communications. Career exploration guidance is available through academic advising services.Instruction is delivered across multiple scheduled instructional days each week in a full-time format with a minimum of 36 instructional hours per week.This program is a structured academic course of study. All instructional activities consist of faculty-led lectures and supervised academic exercises designed to reinforce theoretical concepts. The program does not include employment, internships, or practical training as part of the curriculum.Certification disclaimerCertification preparation is not the primary purpose of instruction, and no certification is required for program completion.Each session is 3 months

• Principles of Marketing and Digital Communication (3 Credits)
• Consumer Behavior in Digital Environments (3 Credits)
• Introduction to Social Media Platforms and Ecosystems (3 Credits)
• Analysis of Branding and Digital Identity Development (3 Credits)
• Foundations of Content Strategy and Message Design (Optional Course)
• Examination of Ethical and Professional Standards in Digital Media (Optional Course)
• Social Media Platform Analysis and Comparative Evaluation (3 Credits)
• Digital Advertising Strategy and Campaign Structure Analysis (3 Credits)
• Marketing Analytics and Performance Measurement (3 Credits)
• Content Strategy Development and Audience Analysis (3 Credits)
• Evaluation of User-Generated Content (UGC) Strategies (Optional Course)
• Analysis of Digital Tools and Technologies in Marketing Environments (Optional Course)
• Emerging Technologies in Digital Marketing (Including AI Concepts)
• Integrated Digital Communication and Strategy Development
• Analysis of Audience Engagement Models and Communication Frameworks
• Evaluation of Digital Marketing Performance and Optimization Strategies
• Examination of Independent and Organizational Digital Marketing Models
• Capstone Project: Strategic Digital Marketing AnalysisAll instructional activities within this session are faculty-led and consist of supervised academic exercises designed to reinforce theoretical concepts. Activities do not include employment, internships, or practical training.